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Fairness in The Marketplace

Promoting Honest Advertising

Better Business Bureau Advertising Guidelines

The Council of Better Business Bureaus produces a number of publications to provide guidelines for ethical advertising practices.

The Better Business Bureau Code of Advertising contains basic advertising standards for the guidance of advertisers, advertising agencies and advertising media. It includes guidelines for such areas as comparison claims, sale pricing, and "bait and switch" issues.

To assist advertisers in developing advertising aimed at children under the age of 12, CBBB's Children's Advertising Review Unit (CARU) has compiled CARU's Self -Regulatory Guidelines for Children's Advertising. These voluntary guidelines help direct businesses in creating truthful and accurate advertising taking into account the uniquely impressionable and vulnerable child audience.

CARU also publishes Advertising and Your Child, a parent's guide to advertising issues, including strategies for helping children help themselves to understand and evaluate advertising.

The Council offers subscriptions to "Do's & Don'ts in Advertising," which contains monthly supplemental advertising updates on new and existing federal regulations and guides (FTC, FCC, FDA, ATF, etc.), as well as numerous industry codes and guides. There are 20 sections within the compendium that cover the many areas where advertising is governed or guided—some of these sections include: Children's Advertising; Media; Drugs and Health; Cosmetics; Food; Alcoholic Beverages; Finance; Environment; International; Telemarketing; Online Advertising; Fabrics; Wearing Apparel; Appliances; House Furnishings; Automotive; and Direct Marketing.

"Do's & Don'ts" has a companion newsletter, "Advertising Topics," which gives you monthly updates on all the changes and actions that are affecting advertisers. There is no need to review numerous sources for the latest legal advertising news—"Advertising Topics" does all that for you! With "Do's & Don'ts" and "Advertising Topics" you receive complete "one-stop" reviewing for everything you need to know about the legalities of advertising copy.

Subscription form for Do's and Don'ts in Advertising

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A number of snack vending machines are electrically operated. There are snack vending machines that are see-through or have fronts which are glass-made. Various snack vending machines can only dispense as little as six or ten types of snacks or it can sell a wide range of snack and beverage choices.